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SRC-2d895a4fb5018e9b · Source record

How to handle PR disasters? An examination of the impact of communication response type and failure attributions on consumer perceptions

Journal of Services Marketing / Emerald · 1 connected claims

Canonical route

https://doi.org/10.1108/08876040910965548

Claims connected to this source

  1. MWITA-PCR-2026-005An apology repaired trust when hotel overcharging was attributed to an external computer failure, but not when the same 60% price increase was portrayed as intentional harm.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.