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SRC-45b5f6084847b8f3 · Source record

When AI Advertises: How Advertising Disclosure Shapes Users' Trust in Generative AI

SSRN / Georgia Tech · 1 connected claims

Canonical route

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6469218

Claims connected to this source

  1. MWITA-CO-2026-008Three laboratory experiments found that advertising disclosure attached to the product explicitly sought in a generative-AI answer reduced trust in both system and product, whereas disclosure on a later non-target recommendation reduced recommendation trust without a significant system-trust penalty.Evidence B

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