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SRC-4950d172ff1d536f · Source record

Meridian GeoX: Intro to analysis

Google · 3 connected claims

D01 · Marketing, Brand & Revenue SystemsD19 · Measurement, Experimentation & Economics

Canonical route

https://developers.google.com/meridian/geox/intro-to-analysis

Claims connected to this source

  1. MWITA-RM-2026-040Meridian GeoX analysis requires study-design provenance plus pretest and test-period time-series data.Evidence A
  2. MWITA-RM-2026-041Meridian GeoX primarily uses time-based regression to model the counterfactual for geo experiments.Evidence A
  3. MWITA-RM-2026-042Meridian GeoX reports incremental conversions, percentage lift, confidence intervals, p-values, and incremental conversion per dollar.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.