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SRC-62352039406c1c36 · Source record

From tablet to table: How augmented reality influences food desirability

Journal of the Academy of Marketing Science · 1 connected claims

Canonical route

https://doi.org/10.1007/s11747-022-00919-x

Claims connected to this source

  1. MWITA-NCO-2026-011A 3D tablet-AR dessert menu more than doubled the share of diners ordering dessert versus a 2D tablet control; dimensionality and environmental superimposition were bundled and cannot be separated.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.