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SRC-635cc54e90d557d6 · Source record

Digital Signage for Promoting Price Discounts: First Insights into Customer Spending on Distant and Nearby Discounted Products

Journal of Retailing / Elsevier · 1 connected claims

Canonical route

https://doi.org/10.1016/j.jretai.2024.05.004

Claims connected to this source

  1. MWITA-OXO-2026-006Adding digital discount signage increased sales for promoted products located farther from the screen but had no significant incremental sales effect for promoted products located nearby.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.