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SRC-63f41a80affca3d7 · Source record

Bilingualism and the Emotional Intensity of Advertising Language

Journal of Consumer Research · 1 connected claims

Canonical route

https://doi.org/10.1086/595022

Claims connected to this source

  1. MWITA-LOC-2026-008Native-language slogans were perceived as more emotional on average, but the effect reversed for concepts predominantly experienced in the second-language context.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.