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SRC-6a66e98fd1520e4a · Source record

The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

International Journal of Sport Finance / Fitness Information Technology · 1 connected claims

Canonical route

https://doi.org/10.1177/155862351200700303

Claims connected to this source

  1. MWITA-SPEO-2026-009Large sport-sponsorship announcements produced a small positive average abnormal return, but effects varied sharply by sport and were not significant for soccer windows.Evidence B

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