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SRC-792208e8ff3b50ca · Source record

Positive, negative or graded sustainability labelling? Which is most effective at promoting a shift towards more sustainable product choices?

Business Strategy and the Environment / Wiley · 1 connected claims

Canonical route

https://doi.org/10.1002/bse.3838

Claims connected to this source

  1. MWITA-PKSO-2026-012Graded A-to-E sustainability labels shifted incentive-compatible product choices toward both the best performers and away from the worst more strongly than positive-only or negative-only labels.Evidence A

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