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SRC-a402de93d10596f1 · Source record

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Journal of Advertising · 1 connected claims

Canonical route

https://doi.org/10.1080/00913367.1996.10673505

Claims connected to this source

  1. MWITA-LOC-2026-005Culturally congruent appeals improved ad and brand attitudes, but product choice depended on whether the product was socially visible or privately used and did not follow a simple country-level culture-match rule.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.