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SRC-bcda3c32fc6834ec · Source record

20 Questions to Help Buyers of AI-Based Services for Market Research and Insights

ESOMAR · 5 connected claims

D01 · Marketing, Brand & Revenue SystemsD03 · Intelligence, Research & Decision ProductsD09 · Legal, Compliance, Trust & RegTechD12 · Data, Knowledge, Search & EvidenceD18 · Operations, Governance & OrganizationD19 · Measurement, Experimentation & Economics

Canonical route

https://community.esomar.org/uploads/public/library/documents/miscellaneous/20-questions-to-help-buyers-of-ai-based-services.pdf

Claims connected to this source

  1. MWITA-SR-2026-042ESOMAR asks buyers to verify how training datasets were selected, their coverage, recency and representativeness for the deployment environment.Evidence B
  2. MWITA-SR-2026-043ESOMAR asks what validation compared synthetic outputs with primary research or real-world results.Evidence B
  3. MWITA-SR-2026-044ESOMAR asks suppliers to flag and distinguish data derived from natural persons from data derived synthetically.Evidence B
  4. MWITA-SR-2026-066A defensible procurement benchmark must disclose the human comparator, sampling frame, split logic, model version, prompt, geography, language and error distribution.Evidence C
  5. MWITA-SR-2026-075No source in this bundle demonstrates an independently audited commercial decision outcome caused by synthetic-consumer evidence.Evidence D

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