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SRC-caf73688f7c6bfd9 · Source record

Comparing apology to equivalent crisis response strategies: Clarifying apology’s role and value in crisis communication

Public Relations Review / Elsevier · 1 connected claims

D01 · Marketing, Brand & Revenue Systems D16 · Creative Technology & Synthetic Media D19 · Measurement, Experimentation & Economics

Canonical route

https://doi.org/10.1016/j.pubrev.2008.04.001

Claims connected to this source

MWITA-PCR-2026-003Apology was not superior to compensation or sympathy: the three victim-centered responses produced statistically similar reputation, account-acceptance, anger and negative-word-of-mouth scores, while information-only drove the observed reputation and account-acceptance differences.Evidence A

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