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SRC-d5670f5e00e9d92f · Source record

Effects of switching from channel-specific pricing to uniform pricing in omnichannel retail: Evidence from a quasi-experiment

Journal of the Academy of Marketing Science / Springer Nature · 1 connected claims

Canonical route

https://doi.org/10.1007/s11747-025-01127-z

Claims connected to this source

  1. MWITA-OXO-2026-002At a Chinese omnichannel electronics retailer, switching eligible products to uniform online-offline pricing produced delayed estimated channel gains: initial online sales fell 5.64% (p<.01), the initial offline fall of 1.78% was nonsignificant (p>.10), and Q4 estimates rose 9.20% online and 8.00% offline (both p<.01); the aggregate online estimate of +1.31% was nonsignificant (p>.10).Evidence B

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