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SRC-e135547c3cd55a2b · Source record

Consumer Evaluation and Attribution of Realistic AI-Generated Advertisements

SSRN / Journal of Consumer Research posting · 1 connected claims

Canonical route

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5366745

Claims connected to this source

  1. MWITA-CO-2026-005Three studies that separated true from perceived ad origin found AI- and human-generated ads broadly equivalent on most effectiveness measures, but ads believed human scored higher regardless of actual origin.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.