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SRC-e3d65d3f1623e10d · Source record

Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluency

Frontiers in Nutrition · 1 connected claims

Canonical route

https://doi.org/10.3389/fnut.2023.1344237

Claims connected to this source

  1. MWITA-PKSO-2026-010Packaging color had no uniform main effect; its effect on stated purchase depended on congruence with vice versus virtue positioning.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.