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SRC-e4febff441ea5941 · Source record

Online Ads and Offline Sales: Measuring the Effects of Online Advertising via a Controlled Experiment on Yahoo!

Quantitative Marketing and Economics (Springer) · 1 connected claims

Canonical route

https://doi.org/10.1007/s11129-014-9146-6

Claims connected to this source

  1. MWITA-MIO-2026-005A Yahoo randomized display-ad experiment for a national retailer increased total purchases by about 5%; 93% of incremental sales occurred in physical stores and 78% came from people who never clicked an ad.Evidence A

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