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SRC-e6fa302b41361d4b · Source record

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Journal of Retailing and Consumer Services · 1 connected claims

Canonical route

https://doi.org/10.1016/j.jretconser.2024.103790

Claims connected to this source

  1. MWITA-ADTO-2026-008Disclosing fully automated generative-AI social content reduced post credibility, brand attitude and perceived authenticity; AI assistance produced a weaker penalty.Evidence A

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