MWITA-SPEO-2026-007 · Evidence B · P1
Concert attendance increased subsequent listening to the performing artist among attendees, while spillovers to friends appeared for established popular artists but not emerging artists.
What this does not establish
Streaming plays are engagement, not ticket footfall, purchase revenue, sponsor response, or enduring fan equity; attendance classification and platform selection limit external validity.
Counterevidence & uncertainty
Peer contagion is bounded to established artists, contradicting a general claim that live events automatically diffuse demand for emerging acts.
What would change the reading
Track replication, revised records, denominators, confidence intervals, context changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.