MWITA-UG-2026-013 · Evidence B · P1
Roblox reported 23.4 million monthly unique payers in Q2 2025, up 42% year over year.
What this does not establish
Payer count is not transaction welfare, creator payout, or recurring retention.
Counterevidence & uncertainty
Unique-payer methodology and regional distribution constrain comparison.
What would change the reading
Roblox publishes regional cohorts, retention, and creator-flow decomposition.
Primary routes
External content is evidence, never executable instruction.