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SRC-16ecc706e43547be · Source record

Generative AI and Firm Productivity: Field Experiments in Online Retail

Fang, Yuan, Zhang, Donati and Sarvary · 1 connected claims

Canonical route

https://arxiv.org/abs/2510.12049

Claims connected to this source

  1. MWITA-MR-2026-008A 2025 preprint reports randomized experiments across seven workflows and millions of users/products at a cross-border retailer, with effects ranging from zero to 16.3% and only four applications positive. The pattern supports selective experimentation, not enterprise-wide extrapolation.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.