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SRC-218ca2b83df1790c · Source record

What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies

Journal of Advertising Research · 1 connected claims

Canonical route

https://doi.org/10.2501/JAR-53-2-212-220

Claims connected to this source

  1. MWITA-XMO-2026-012Across four experiments, holding format constant produced no device effect on awareness, liking, brand attitude or purchase intent; only the fourth experiment, which changed both format and device, produced sequence-dependent synergy.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.