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SRC-218d704b7a137c81 · Source record

When Less Is More: Empirical Study of the Relation Between Consumer Behavior and Information Provision on Commercial Landing Pages

Informing Science Institute · 1 connected claims

Canonical route

https://doi.org/10.28945/4015

Claims connected to this source

  1. MWITA-CUX-2026-007Two randomized web experiments found that shorter commercial landing pages generated significantly more lead-form submissions than longer information-rich versions across locations and observation periods.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.