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SRC-2f21a3d82e651fd3 · Source record

Sponsorship-Linked Marketing: The Role of Articulation in Memory

Journal of Consumer Research / Oxford University Press · 1 connected claims

Canonical route

https://doi.org/10.1086/508436

Claims connected to this source

  1. MWITA-SPEO-2026-002Explicitly articulating the sponsor-event relationship improved cued sponsor recall, while competitor presence impaired it in the third experiment.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.