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SRC-34c5ee0a3aeac7a7 · Source record

Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis

Journal of Retailing and Consumer Services / Elsevier · 1 connected claims

D01 · Marketing, Brand & Revenue Systems D06 · Creator, Expert, Education & Media Worlds D16 · Creative Technology & Synthetic Media D19 · Measurement, Experimentation & Economics

Canonical route

https://doi.org/10.1016/j.jretconser.2024.104051

Claims connected to this source

MWITA-RCO-2026-007The mediated association between eWOM susceptibility and purchase intention was stronger on third-party review platforms than on enterprise-owned review sites.Evidence C

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.