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SRC-37e8513cb271f104 · Source record

Sales Content Platforms and Opportunity Conversion

Production and Operations Management (SAGE) · 1 connected claims

Canonical route

https://doi.org/10.1177/10591478251413339

Claims connected to this source

  1. MWITA-SBO-2026-011Sales-content-platform access was associated with higher opportunity conversion, conditional on content type, sales-process phase and salesperson tenure, with disproportionately larger benefits for experienced sellers.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.