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SRC-598a6ef0aa718b69 · Source record

Sales Pipeline Technology: Automated Lead Nurturing

Journal of Marketing (SAGE) · 1 connected claims

Canonical route

https://doi.org/10.1177/00222429251321417

Claims connected to this source

  1. MWITA-SBO-2026-010Automated lead nurturing changed conversion by between zero and 23 percentage points across studies, with effects contingent on sales-cycle length, expected sales volume and preexisting customer relationships.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.