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SRC-6d3df29e473dc745 · Source record

When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising

Computers in Human Behavior Reports / Elsevier · 1 connected claims

Canonical route

https://www.sciencedirect.com/science/article/pii/S2451958821000920

Claims connected to this source

  1. MWITA-ALGP-2026-007A representative Dutch factorial experiment found that use of private individual data, third-party sharing and higher personalized prices each worsened perceptions of personalized advertising and increased resistance.Evidence A

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