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SRC-89d7691741b0fb83 · Source record

Building Inclusivity into Advertising Strategy in South Africa: Adapting the Stern Model of Communication for Multicultural Markets

Journal of Current Issues & Research in Advertising · 1 connected claims

Canonical route

https://doi.org/10.1080/10641734.2025.2547265

Claims connected to this source

  1. MWITA-LOC-2026-003IsiXhosa dubbing improved multiple ad-diagnostic outcomes relative to English for two household-product television ads, but involvement was not consistently improved and the reported sales-lift measure was a survey diagnostic rather than observed sales.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.