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SRC-90467f8783f38c70 · Source record

LLM-Generated Ads: From Personalization Parity to Persuasion Superiority

Meguellati et al. · 1 connected claims

Canonical route

https://arxiv.org/abs/2512.03373

Claims connected to this source

  1. MWITA-AIAO-2026-005LLM-generated ads did not significantly outperform human ads on personality personalization but were preferred more often on general persuasion principles, with a large penalty when AI origin was correctly detected.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.