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SRC-95e37f5f2fcf3414 · Source record

The Pre-Purchase Search Channel and Purchase Behavior: Role of Social Commerce vs Traditional E-Commerce

Journal of Retailing and Consumer Services / Elsevier · 1 connected claims

D01 · Marketing, Brand & Revenue Systems D07 · Commerce, Productization & Marketplaces D15 · Experience Design, Interfaces & Spatial D20 · Consumer, Culture & Lifestyle Futures

Canonical route

https://doi.org/10.1016/j.jretconser.2024.104024

Claims connected to this source

MWITA-OXO-2026-009Consumers who searched through a social-commerce channel purchased a lower quantity than consumers who searched through a traditional e-commerce channel.Evidence B

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