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SRC-a916d288594fa70f · Source record

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

Marketing Science (INFORMS) · 1 connected claims

Canonical route

https://doi.org/10.1287/mksc.2022.1413

Claims connected to this source

  1. MWITA-MIO-2026-002In 663 Facebook RCT benchmarks, neither double/debiased machine learning nor stratified propensity-score matching reliably recovered causal ad lift despite more than 5,000 user- and experiment-level features.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.