Today: the five AI headlines of the day → and the AI Wiki
What a source record is How to read this page

A route, not a verdict

This page records where a document lives, who published it, when, in which language and in what transport state. Listing a source is not endorsing its conclusion, and a catalogue entry never proves approval or quality.

Why the state matters

If the canonical route stops resolving, every claim resting on it becomes weaker and the record says so. That is why transport state is published alongside the address.

Rights are separate from access

Being able to read a document is not permission to reuse it. Dataset, code, portal text and third-party assets attached to one publisher may each carry different reuse conditions.

New to this publication?

The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

SRC-e69eca85ca8b9a72 · Source record

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Journal of Marketing Research / SAGE · 1 connected claims

Canonical route

https://doi.org/10.1177/0022243720922853

Claims connected to this source

  1. MWITA-BAO-2026-012After three European retailers consolidated category-specific private labels into one umbrella brand, intrinsic brand strength rose and price elasticity fell at all three, but promotion and assortment-size effectiveness also fell; total revenue increased significantly for two focal retailers, not uniformly across every setting.Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.