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SRC-ede4267a1aab75af · Source record

Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio

arXiv (author manuscript) · 1 connected claims

Canonical route

https://arxiv.org/abs/2412.05516

Claims connected to this source

  1. MWITA-XMO-2026-009Among almost 35m Pandora listeners, each additional audio ad per hour reduced final-month listening by about 2%; long-run ad-load sensitivity was roughly three times the one-month estimate, while higher load increased paid ad-free subscriptions.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.