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SRC-f3326f3e822f5499 · Source record

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Journal of Marketing Research / SAGE · 1 connected claims

Canonical route

https://doi.org/10.1177/00222437231180171

Claims connected to this source

  1. MWITA-XMO-2026-005Immediately after TV spots, online sessions rose significantly but sales evidence was smaller and less stable: treated-region 30-minute means moved from 21.5 to 22.1 sessions (+3%) and $721 to $773 sales (+7%, not significant).Evidence B

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.