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SRC-ff30a4c4df56caf7 · Source record

Nudges in Email Marketing Campaigns: The Role of the Authority Principle and Time-Sensitive Dynamics

Electronic Commerce Research and Applications / Elsevier · 1 connected claims

D01 · Marketing, Brand & Revenue Systems D02 · Customer Intelligence, Sales & Service D03 · Intelligence, Research & Decision Products D16 · Creative Technology & Synthetic Media D19 · Measurement, Experimentation & Economics

Canonical route

https://doi.org/10.1016/j.elerap.2025.101534

Claims connected to this source

MWITA-ELO-2026-009Across three randomized field experiments, authority cues in sender names or subject lines sometimes improved early detected opens but did not improve clicks; the initially selected subject-line winner was not statistically significant when measured at 30 days, indicating a winner-timing/fade-out problem.Evidence A

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