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SRC-136ced185dbd3180 · Source record

Real or Virtual?

International Journal of Customer Relationship Marketing and Management; Agag et al. · 1 connected claims

Canonical route

https://doi.org/10.4018/IJCRMM.398843

Claims connected to this source

  1. MWITA-SSCO-2026-002In Lebanese wine marketing, virtual influencers produced stronger engagement and purchase intention under a hedonic appeal, while human influencers were more persuasive under authenticity framing.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.