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SRC-1c18951d9bd16aa1 · Source record

Personalization in Email Marketing: The Role of Noninformative Advertising Content

Marketing Science / INFORMS · 1 connected claims

Canonical route

https://doi.org/10.1287/mksc.2017.1066

Claims connected to this source

  1. MWITA-ELO-2026-001In the main randomized field experiment, adding the recipient's name to the subject line raised detected opens from 9.05% to 10.80%, sales leads from 0.39% to 0.51%, and reduced unsubscribes from 1.2% to 1.0%; related experiments across three firms also reported benefits.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.