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SRC-306e38794026f3ee · Source record

A field experimental investigation of a social influence application in industrial marketing communication strategy

Journal of Direct Marketing / Wiley · 1 connected claims

Canonical route

https://doi.org/10.1002/dir.4000050304

Claims connected to this source

  1. MWITA-BCO-2026-003A telephone foot-in-the-door request increased verbal compliance and actual sales-seminar attendance but produced a bounded-null sales effect, so event attendance did not validate pipeline or revenue impact.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.