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SRC-4a8ab77f1ff42d2f · Source record

Establishing thought leadership through social media in B2B settings: effects on customer relationship performance

Journal of Business & Industrial Marketing / Emerald · 1 connected claims

Canonical route

https://doi.org/10.1108/JBIM-12-2018-0410

Claims connected to this source

  1. MWITA-BCO-2026-006In 160 B2B firms publishing social content, perceived thought-leadership capability was positively associated with brand performance, which in turn mediated customer-relationship performance; the study did not observe retention, pipeline or revenue.Evidence B

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