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SRC-63c6382757b923db · Source record

Understanding Consumers' Local Search Behavior

Google / Ipsos MediaCT / Purchased · 1 connected claims

Canonical route

https://www.thinkwithgoogle.com/_qs/documents/914/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

Claims connected to this source

  1. MWITA-LRO-2026-005Half of smartphone local searchers reported visiting a related store within a day, and diary-observed local smartphone searches were followed by purchase within a day 18% of the time versus 7% for nonlocal searches.Evidence B

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