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SRC-6b582ca808bb9f68 · Source record

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Journal of Marketing Research / SAGE · 1 connected claims

D01 · Marketing, Brand & Revenue Systems D02 · Customer Intelligence, Sales & Service D04 · Health, Evidence, Supplements & Peptides D06 · Creator, Expert, Education & Media Worlds

Canonical route

https://doi.org/10.1177/002224379903600410

Claims connected to this source

MWITA-BAO-2026-010Extension exposure sped correct parent-brand categorization and improved parent recall, especially for nondominant brands, but both recall and recognition improved less than after equally repeated parent-brand advertising.Evidence A

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