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SRC-6d03a802504f3b2b · Source record

Personalized Subject Lines in Email Marketing

Marketing Letters / Springer Nature · 1 connected claims

Canonical route

https://doi.org/10.1007/s11002-023-09701-7

Claims connected to this source

  1. MWITA-ELO-2026-002Two randomized German field experiments did not reproduce a benefit from first-name subject-line personalization among students: detected opens were 3.2% lower and clicks similar, both nonsignificant; title-plus-surname personalization among politicians raised opens 11.8% significantly while its 14% click lift was nonsignificant.Evidence A

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