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SRC-75e5a2162e3f89cc · Source record

Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing

Manufacturing & Service Operations Management / INFORMS · 1 connected claims

Canonical route

https://doi.org/10.1287/msom.2022.1122

Claims connected to this source

  1. MWITA-ELO-2026-005Two incremental engagement emails over one month increased five-month subscriber retention likelihood 7.4%, reduced churn odds 26.3% and increased per-period service consumption 7.0%, yet modeled profit rose only for some subscription/use segments and fell for others because retained usage creates service cost.Evidence A

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