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SRC-9960ce82336804ec · Source record

TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands

Econometrica (Wiley / Econometric Society) · 1 connected claims

Canonical route

https://doi.org/10.3982/ECTA17674

Claims connected to this source

  1. MWITA-MIO-2026-008Across 288 established consumer brands, estimated marginal TV-ad ROI was negative for more than 80% of brands and the overall observed advertising schedule had positive ROI for only about one-third.Evidence A

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