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SRC-e949a967581d6ca3 · Source record

Measuring B2B social selling: Key activities, antecedents and performance outcomes

Industrial Marketing Management / Elsevier · 1 connected claims

Canonical route

https://doi.org/10.1016/j.indmarman.2021.12.016

Claims connected to this source

  1. MWITA-BCO-2026-007Across two Italian salesperson studies, social selling's insight-generation, connecting and engagement dimensions predicted thought leadership and acquisition performance, which mediated reported sales performance; firm content support was an antecedent, not itself a tested revenue intervention.Evidence B

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