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SRC-ebfa72aa3620ef2f · Source record

B2B content marketing for professional services: In-person versus digital contacts

Industrial Marketing Management / Elsevier · 1 connected claims

Canonical route

https://doi.org/10.1016/j.indmarman.2017.11.006

Claims connected to this source

  1. MWITA-BCO-2026-001Among 784 consulting key accounts, digital-event attendance and owned digital-content consumption predicted more sales leads and won opportunities, whereas in-person-event attendance was null; digital-event association with wins was stronger among senior account employees.Evidence B

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